We don’t just cater for schools. Our attractions have a range of exciting educational
events suitable for older students.

Business of Leisure (Applied GCSE and A-level)

The featured attractions run a popular Business of Leisure talks, specially created for Applied GCSE and A-Level Business.

During the Business of Leisure event these presentations draw on the experience of actual Alton Towers Resort, Chessington World of Adventures & Zoo and THORPE PARK employees:

Marketing
Understand the different marketing techniques used to make sure our customers’ needs and expectations are met.

Marketing and Promotion
Look at the marketing and promotional incentives for the current season at the various attractions. Plus explore core marketing principles and research methods.

Guest Care
Find out about the training we offer our employes to help them deal with theme park/attraction guests effectively and professionally.

Customer Service and Human Resources
Discover what it takes to keep guests happy at the various attractions and also learn about the methods used to measure and improve customer service.

Alton Towers Resort / Chessington World of Adventures & Zoo / THORPE PARK as a Business
Learn about the importance of different departments within the park, the recruitment process and the organisational structure of each attraction.

Human Resources
Discover the ins and outs of recruiting, training, managing and motivating over a thousand employees every season.

Leisure and Tourism
The three elements of Leisure and Tourism; Organisation and characteristics of the Business; Marketing; and Customer Service can be combined in one presentation or covered separately.

FREE Business of Leisure Resource Pack
When you book any of the Business of Leisure talks at Alton Towers Resort, Chessington World of Adventures & Zoo or THORPE PARK, your school will receive a comprehensive Business of Leisure resource pack.